Sony has yet again managed to win a couple of red dot awards. The ceremony was recently held on Germany and Sony took not just one award but four. Three of the awards went to handsets, while the other award went to one of Sony’s accessories, the Smart Wireless Headset Pro and SmartDock. Of the three handsets to take the awards, only one was released this year, the Xperia Ion. The other two awards went to two handsets released under the Sony Ericsson brand. The Xperia Active and Xperia Ray which were both released in the second half of last year both won a red dot award. The decisions for the awards was based on the ergonomics of the devices, durability, innovation and ecological soundness and the Sony devices won because of the following:
- Xperia active offers a beautiful scratch resistant screen that can be used even with wet fingers and in bright sunshine. A sturdy aluminum frame surrounds and protects the display. In the jury’s words “all details point to its ruggedness and super-friendliness while also conveying high quality.”
- Xperia ion boasts a large display covering the front of the device, a simple, yet effective design that creates the illusion of the phone floating in the hand. The jury praised its “contrast between the black display and aluminum backside creating a high-quality appearance enhanced by precision workmanship.”
- The SmartDock for Xperia ion features an angled profile which enables ergonomic viewing. Its subtle, yet high quality design, allows its many functions, including connectivity with mouse, keyboard, HD TV and other devices, to shine. It won the jury over with its “seamless blend with the docked smartphone.”
- The discreet, unobtrusive design of the Smart Wireless Headset pro stereo headset is minimalistic in nature and attractive for a wide range of consumers in different working environments.
- The slim, dynamic shape of Xperia ray fits perfectly into the palm of your hand. The aluminum sides of the Android smartphone create a positive tactile experience, while also conveying durability and premium quality.